ProspX, The National Alliance Partner to Create, Develop and Deliver Targeted Information and Intelligence to the Commercial Insurance Industry - ProspX

AUSTIN, TX – August 25, 2011 – ProspX, Inc., developer of the first on-demand enterprise search and sales collaboration solution for the commercial insurance industry, and The National Alliance, premier provider of advanced educational opportunities for insurance and risk management professionals, today announced a partnership to offer a joint solution for the complex and competitive commercial insurance industry.

The offering enables sales professionals, account managers, marketing executives and customer service representatives (CSRs) to receive timely and relevant research and educational information from The National Alliance automatically via the ProspX InsiderConnect™ platform. InsiderConnect is the latest product feature of the ProspX collaboration platform and is the first electronic marketing solution that delivers targeted insurance industry, line-of-business and carrier partner news and updates to sales professionals, account managers, marketing executives and CSRs who are actively working on related new and renewal business opportunities.

"With more than 142,000 participants attending our 2,500 plus different programs, streamlining and targeting our communications is critical," said William T. Hold, PhD., CIC, CPCU, CLU, co-founder and president of The National Alliance. "Our partnership with ProspX enables us to surgically deliver the information our members need, when they need it most, extending our programs far beyond the classroom setting. With the ProspX technology at their fingertips, our members can now also gain access to key carrier and industry intelligence relevant to the business they are working on - automatically."

The partnership in turn makes it possible for ProspX to leverage the valuable educational information, research and expertise of The National Alliance when delivering content via InsiderConnect. ProspX has a team of people that monitor the major news and information providers in order to aggregate and deliver only what's relevant to recipients. The National Alliance through its Insurance and Risk Management Knowledge Alliance (IRMKA) becomes an on-demand resource to that team for organizing, vetting and disseminating information.

"The buyers of insurance count on their brokers to be knowledgeable and stay on top of key industry intelligence and carrier partner differentiators as it relates to their specific business needs," said Todd Young, president and CEO of ProspX. "This partnership combines the best-of-breed in collaborative networking technology with the premier player in insurance education and research to proactively deliver the right information, to the right market, at the right time."

About The National Alliance for Insurance Education & Research

The National Alliance is the nation's leading provider of advanced educational opportunities for insurance and risk management professionals, includes the Certified Insurance Counselors (CIC) Program, the Certified Insurance Service Representatives (CISR) Program, the Certified Risk Managers (CRM) Program, the Certified School Risk Managers (CSRM) Program, the Dynamics Sales Training Series, the School for Producer Development, the Insurance and Risk Management Knowledge Alliance (IRMKA), and The National Alliance Research Academy. For further information, contact The National Alliance, P.O. Box 27027, Austin, Texas 78755-2027; 800-633-2165; www.TheNationalAlliance.com.

About ProspX

ProspX, Inc. develops the industry leading social business platform for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. Built for the commercial insurance industry by insurance professionals, the ProspX platform gives brokers quick and easy access to the critical information and resources relevant to the new and renewal business they are working on, while allowing carriers the ability to elevate their message for increased visibility at the initial point of an opportunity. For more information, please visit us at www.prospx.com, follow us on Twitter at www.twitter.com/prospx and like us on Facebook at www.facebook.com/prospx.

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ProspX is a trademark of ProspX, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Media Contact:

Jill Ford
jill.ford@prospx.com
(512) 419-9970