ProspX Launches ProspX for Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps

AUSTIN, TX – October 20, 2011 – ProspX, Inc., developer of the first on-demand enterprise search and sales collaboration platform for the commercial insurance industry, today announced ProspX for Salesforce is now available on salesforce.com’s AppExchange, the leading marketplace for business apps. Commercial insurance customers can now deploy ProspX InsiderConnect™ within their Salesforce implementations to automatically match critical information and intelligence with relevant new and renewal business opportunities in their pipeline. Built using Force.com, salesforce.com’s social enterprise platform for building employee-facing social apps, ProspX for Salesforce is immediately available for test drive and deployment on the AppExchange at http://www.salesforce.com/appexchange/.

Extending the power of ProspX to the community of Salesforce customers via the AppExchange was a logical decision for us, said Todd Young, president and CEO of ProspX. The two companies truly complement each other by helping our mutual customers harness the best relationships, intelligence, and resources available for the benefit of their clients.

A social revolution is under way, creating a massive shift in how businesses collaborate, communicate and share information, said Ron Huddleston, senior vice president, ISV Alliances, salesforce.com. Apps like InsiderConnect leverage the social and real-time capabilities customers expect from the salesforce.com ecosystem.

InsiderConnect is the latest product feature of the ProspX collaboration platform and is the first electronic marketing solution that delivers targeted insurance industry, line-of-business and carrier-specific news and updates to sales professionals, account managers, marketers and customer service representatives who are actively working on related new and renewal business opportunities. With ProspX for Salesforce, customers can automatically begin receiving this critical intelligence via a custom e-newsletter based on pipeline data already available in the Salesforce Sales Cloud. The information received can then be easily shared with prospects and clients – a vital tool to help build credibility and strengthen client relationships.

The AppExchange marketplace gives users access to new applications that bring the benefits of the salesforce.com ecosystem to an entire business, letting them manage and share all of their company information on-demand. Companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power of the Salesforce customer, partner and developer community available with just a click.

ProspX develops the industry leading solution for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. ProspX is a software-as-a-service (SaaS) platform that combines enterprise search and sales collaboration technology to automatically connect commercial insurance agents, brokers, and carriers at the beginning of a new or renewal business opportunity, as well as throughout the sales cycle.

About Salesforce.com Force.com and AppExchange

Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 200,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.

Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange http://www.salesforce.com/appexchange/.

The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce, Force.com, Heroku, AppExchange, Database.com and others are trademarks of salesforce.com, inc.

About ProspX

ProspX, Inc. develops the industry leading social business platform for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. Built for the commercial insurance industry by insurance professionals, the ProspX platform gives brokers quick and easy access to the critical information and resources relevant to the new and renewal business they are working on, while allowing carriers the ability to elevate their message for increased visibility at the initial point of an opportunity. For more information, please visit us at www.prospx.com, follow us on Twitter at www.twitter.com/prospx and like us on Facebook at www.facebook.com/prospx.

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ProspX is a trademark of ProspX, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Media Contact:

Jill Ford
jill.ford@prospx.com
(512) 419-9970