Rough Notes, ProspX Partner To Deliver Targeted Business Intelligence to Insurance Agents and Brokers

ProspX InsiderConnect to Automate Readers' Access to Publication's Valuable Content

AUSTIN, TX – February 21, 2012 – ProspX, Inc., developer of the first on-demand sales collaboration and business intelligence solution for the commercial insurance industry, today announced that Rough Notes, the leading national insurance publication for independent insurance agents, will leverage the ProspX platform to automatically deliver content and insights to its 41,000 subscribers.

Through the partnership, Rough Notes readers now have free access to ProspX InsiderConnect™, the first electronic marketing solution to deliver targeted insurance industry, line-of-business, and partner specific news and updates to agents and brokers who are actively working on related new and renewal business opportunities. Via the platform, Rough Notes content, matching to profile or pipeline data, is delivered via a custom generated InsiderConnect e-newsletter to a broker's e-mail inbox. The careful tagging and matching of content ensures that only the most relevant and meaningful content is delivered.

"Rough Notes readers are decision makers when it comes to insurance markets and they seek key business intelligence relevant to the business they are working on," said Walter J. Gdowski, president and CEO of Rough Notes. "By partnering with ProspX, we now have access to a solution for streamlining the delivery of this targeted and timely information to our growth-oriented independent insurance agents."

"Insurance buyers count on their agents and brokers to be knowledgeable and stay on top of key industry information, updates, and carrier partner differentiators that may impact their business," said Todd Young, president and CEO of ProspX. "We are excited to be partnering with Rough Notes and making it possible for customers to automatically harness the best insights, strategies, and resources available for their clients."

ProspX streamlines communication between insurance agents, brokers, and carriers for the ultimate benefit of the client. The ProspX collaboration platform facilitates the real-time sharing and exchanging of critical information and intelligence as it relates to specific classes of risk, types of exposure, and clients. ProspX InsiderConnect, is the first electronic marketing solution that delivers targeted insurance industry news and carrier updates to agents, account executives, CSRs and marketing executives who are actively working on related new and renewal business opportunities. For more information on ProspX solutions for the commercial insurance industry, please visit www.prospx.com.

About Rough Notes

Rough Notes is published monthly by The Rough Notes Company and is the leading industry magazine for owners of insurance agencies and brokerages. The Rough Notes Company was founded by Dr. Henry C. Martin in 1878 and has been an integral part of the insurance industry providing insurance professionals with quality products and services for well over a century. Rough Notes reaches over 41,000 independent insurance agents and brokers and readers are decision makers at the highest level. For more information or to subscribe, please visit www.roughnotes.com.

About ProspX

ProspX, Inc. develops the industry leading social business platform for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. Built for the commercial insurance industry by insurance professionals, the ProspX platform gives brokers quick and easy access to the critical information and resources relevant to the new and renewal business they are working on, while allowing carriers the ability to elevate their message for increased visibility at the initial point of an opportunity. For more information, please visit us at www.prospx.com, follow us on Twitter at www.twitter.com/prospx and like us on Facebook at www.facebook.com/prospx.

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ProspX is a trademark of ProspX, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Media Contact:

Jill Ford
jill.ford@prospx.com
(512) 419-9970